This campaign was for SYNA, Central Cee’s streetwear brand, rooted in UK rap culture. Shot through a film aesthetic, the visuals captured the raw texture of council estates, grime, and rap culture - creating an authentic identity for a label born from the streets.

We simulated the look of gritty film photography: muted tones, cinematic shadow, and candid compositions that mirror documentary street culture. The direction leaned into authenticity - hooded figures, tower block backdrops, and raw styling.

gritty, cinematic, filmic realism

MOOD

authentic uk street life aesthetics translated into stills

the visuals built credibility with its core audience while making the brand feel aspirational to global streetwear culture.

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